Zero Proof Alcohol Brand
(insert service here)
Scaling Revenue Through Strategic Ads Management
Initial Situation:
Monthly ad spend: $6,000
ROAS: 1.2
Cost per acquisition: $45
Scattered presence across Meta and TikTok
No clear targeting strategy
The Challenge: This brand approached us with several key challenges:
Inconsistent ROAS across Meta and TikTok platforms
High ad spend but unclear performance metrics
Difficulty targeting the right audience segments
Limited success with new product launches
Seasonal sales fluctuations
Our Approach:
Consolidated ad accounts for better tracking
Implemented proper pixel setup and conversion events
Developed clear audience segments
A/B testing of ad formats and placements
Creative performance analysis
Budget reallocation based on ROAS
Audience refinement
Bid strategy adjustments
Results After 6 Months:
ROAS increased to 3.4
Cost per acquisition decreased to $28
Monthly revenue grew by 132%
Customer acquisition cost reduced by 38%
New product launch conversion rate increased by 85%
(Client Testimonial)
"Like most startup founders, I was wearing too many hats and our digital marketing was a mess."
I knew people were visiting our website but couldn't figure out why no one was buying. Front Page Collective stepped in and actually made sense of our Google Analytics – turns out we were making some pretty basic mistakes with our site layout.
They gave us a clear roadmap of what to fix, starting with our homepage and checkout process. No fluff, just practical changes we could make right away. Within 3 months, we saw our conversion rate jump 40%. As someone who's typically skeptical of marketing agencies, I appreciate that they focused on real results instead of just throwing around buzzwords.
Honestly, it was exactly what we needed at this stage of our business.
